Professional Experience

u s e r   e x p e r i e n c e  s t r a t e g i s t ,  c o n s u l t a n t   &   d i r e c t o r

Consulting assignments

September 2010 to Present

B l a s t   R a d i u s
E n v i r o n m e n t a l   D a t a   S e r v i c e s
E S I   D e s i g n
H u m a n a
K a p l a n   T h a l e r   G r o u p
M c C a n n   E r i c k s o n
N B C U n i v e r s a l
O x f o r d   T e c h n o l o g y  V e n t u r e s                  
R a z o r f i s h   H e a l t h
R F I   S t u d i o s
V M L
  • Plan and conduct Lean and traditional discovery and research, including ethnographies, participant observation, in-person and phone customer and stakeholder interviews, remote and lab usability studies, and client workshops
  • Generate and facilitate with team actionable findings through personas, service blueprints, actor maps, interaction matrices, customer journeys, activity diagrams, and other behavior models
  • Develop digital and content strategies and cross-device designs that synthesize business and customer goals
  • Create and direct information architecture, information & interaction design including wireframes, sitemaps, prototypes, and user flows
  • Identify and apply best-in-class methodologies and industry practices to ensure that the work reflects effective, innovative, and contemporary design
  • Implement design through Lean/Agile, Rationale, and various proprietary client application development methodologies and processes
  • Software: Axure, InDesign, Omnigraffle

Projects include:

  • Boehringer Ingelheim rare disease site. Strategy and UE design for unbranded IPF site
  • Humana. Responsive UE design for employer portal including B2B CRM, employee benefit management, and billing & payments
  • Environmental Data Resources. Report writing SaaS app with geodata ecommerce for environmental engineers
  • Janus INTECH. Research, UE strateg, and detailed design for B2B quant asset management company
  • NBCUniversal. Re-design of enterprise intranet
  • Christie’s. Service design research analysis, behavior model, and strategy for Business Getting workflow app
  • Bluegreen Vacations. Redesign of e-commerce and property exploration experience
  • C Spire Wireless. Concepting and design for Personalized Wireless microsite and digital experience
  • Cushman & Wakefield. Discovery, content & site strategy and design of global digital presence
  • U. S. Olympic Committee. Discovery, content & digital strategy and design for USOC and Olympic sport sites
  • Panasonic Business Solutions “Middle-Name” Microsite. Content plan and functional design
  • Consumer Reports Health. Competitive landscape audit, digital strategy, and site re-design
  • RealAge. Competitive landscape and user experience audit for business strategy
  • Cement Block: J&J Wellness & Prevention. Service ecosystem definition and user experience concepts for winning pitch
  • Amgen. Research plan and user experience concept for winning RFP response
  • Pearson Education. Stakeholder interviews, customer interviews and digital strategy and high-level re-design of web properties ecosystem
  • Pfizer Torisel. Remote consumer and caregiver user experience study
  • sanofi-aventis. Intranet and U.S. internet digital strategy and design
  • Pitches and RFPs. Amgen, GoHoming, Pepco Electric, Tyco Security

d  i  g  i  t  a  s    h  e  a  l  t  h

vice president / group director, user experience

2009 - 2010

  • Managed User Experience teams of 10 – 15 people, and developed their capacity and processes. Integrated UE methodology and orchestrated team collaborations with other creative, project management, account, and other capabilities
  • Directed recruitment and hiring of interaction designers and directors to meet changing demands of client businesses. Built the team’s management and freelance bench
  • Collaborated to produce the methodologies and processes to document user experience, discovery, strategy, and design, including scoping procedure, customer behavior models, content strategies and publishing models, and documentation
  • Worked and socialized processes in New York, Chicago, London, Philadelphia, Miami, and Stockholm offices

Clients include: AstraZeneca, Bristol Myers Squibb, Medimmune, Merck Vaccines, Pfizer, Roche, Sanofi-Aventis

Pitches and RFPs: Aetna Medicare, Aggrenox, Hartford Insurance, Humana, Novartis Oncology, Medimmune, Nutrisystems

d  i  g  i  t  a  s

vp / group director, creative
vp / director, creative
vp / associate director, interaction design
associate director, interaction design

2000 - 2009

Clients included: Allstate Bank and Insurance, American Express, Anne Taylor, D&B, Delta Airlines, Ericsson, GMAC, IBM, Junior Achievement of New York, Lloyd's Bank, NBA, Network Solutions, The New York Times, Starwood Hotels, TIAA-CREF

Pitches or RFPS: AOL Media Services, American Express S2S, DeVry University, FedEx, High Plains Bison, Kraft Communities and CRM, Marsh & McLennan, Nikon, State Street Global Markets

m  e  m  b  e  r  s  h  i  p  s

Design Thinking Network

DMI Design Management Institute

IxDA New York

UX Strategy and Planning

e  d  u  c  a  t  i  o  n

Boston University, B.F.A., summa cum laude